In the wake of another challenging finish, Sydney Roosters coach Trent Robinson has been outspoken about the club’s clear vision: building a strong platform that will underpin sustained success in the years ahead.
With changes in personnel and internal culture, Robinson believes 2025 has been less about immediate results than laying the groundwork for something greater.

Embracing the Transition
The Roosters entered the 2025 season with a significantly refreshed roster. Several veteran players departed — including stalwarts like Luke Keary and Jared Waerea-Hargreaves — creating voids in leadership and experience. Robinson has defended these moves, acknowledging the short-term growing pains but insisting they are necessary for long-term gain.
He stressed the importance of giving younger players real opportunities to test themselves at the top level — not just to cover for absent stars, but to actively build their capabilities, understanding, and identity. Local junior Hugo Savala, among others, has been elevated into first-grade roles, making his mark with the club’s trust.
More Than Wins: Identity and Process
Robinson has repeatedly emphasized that the process — how the team plays, how it trains, how it carries itself off the field — matters just as much, if not more than the win/loss record this year. He said:
“This year we weren’t in a rush … you can talk about [identity] but you can’t force it, you have to live it and play it … we re-established some really key things that will make you a great team.”
The idea is that identity should be organic — something that emerges over time through shared values, training habits, attitude, resilience — not something imposed. Robinson also praised his squad for holding onto standards during adversity.
Measuring Success Differently
For Robinson, success isn’t just making finals; it’s whether the foundations are being laid for future titles. As he said after their exit from this year’s finals:
“It’s not about making finals … you either win a premiership or you don’t.”
This sets a high bar — but Robinson is open about what the 2025 campaign has provided: proof that the club can rebuild, reassert its identity, and begin the climb again under new personnel. He sees clear signs of improvement and believes that the Roosters are closer than in recent years to being a premiership contender once more.
Challenges and Areas to Fix
Even while optimistic, Robinson acknowledges there remain areas that need attention. Though he talks about platform and identity, there are moments where officiating, momentum, or execution didn’t go their way. Tight matches, tough finishes, and pressure moments will be key tests for the young players in 2026.
Further, integrating youth into an elite environment always comes with balancing act: maintaining standards, retaining experience, mentorship, and ensuring players don’t burn out or lose confidence. Robinson seems mindful of this — stressing patience, consistency, and resilience.
What It Means for Roosters and the NRL
- Roosters’ trajectory: 2025 looks likely to be remembered less for titles and more for transition. If Robinson’s warning holds true — that only premierships count in the long run — then the coming years will need measurable growth: more consistency, strong starts to seasons, and better performances in high-pressure games.
- Youth development: The decisions to debut younger players and invest in juniors like Hugo Savala suggest Penrith are not alone in this – Roosters are making a conscious push to ensure their next generation isn’t just waiting in the wings but actively shaping the club’s future.
- Club culture & identity: Robinson’s repeated references to identity and process reflect the evolving nature of what it means to be a Rooster. In a sport where recruitment, salary cap, and player movement make maintaining consistency difficult, culture becomes a competitive edge.
Outlook
As the off-season looms, all eyes will be on whether the Roosters can build on the platform Robinson insists has been set. Key indicators to watch heading into 2026:
- How the new and younger players perform in early rounds especially under pressure.
- How well the Roosters close out tight games.
- Whether recruitment adds the needed experience without disrupting the emerging identity.
- How injury, fatigue, and squad depth are managed across a full season.
If 2025 has been about planting seeds, then 2026 will tell whether they take root — whether Robinson’s platform truly becomes the foundation for a return to premiership glory.







