The 2025 State of Origin series wasn’t just a hit on the field — it also exploded online. Social media conversations about the games reached a massive 246,000 mentions, with fans across Australia and beyond sharing their thoughts, reactions, and support.
Queensland coach Billy Slater led the online spotlight, attracting 33,900 mentions, making him the most talked-about figure during the series. In comparison, New South Wales coach Laurie Daley received around 12,000 mentions.
The data highlights how the Maroons’ performance and key personalities continue to fuel excitement, not just in stadiums but across digital platforms as well.
