The Brisbane Broncos have officially extended their partnership with ASICS, continuing a relationship that has underpinned the club’s on-field performance and off-field innovation since 2021.
The renewed agreement sees ASICS remain as the Broncos’ Official Footwear and Apparel Partner, supplying game-day and training kits for both the NRL and NRLW sides, as well as the club’s Academy squads.
Black Jersey a standout in fan and player engagement
A standout moment in the collaboration came earlier this season with the launch of the Black Jersey for the club’s Mental Health Round, a first-of-its-kind initiative in Australian sport. The jersey sold out across all channels and was hailed as one of the most impactful designs in Broncos history.
Broncos CEO Dave Donaghy said the longevity of the partnership has allowed both parties to keep pushing boundaries.
“The long-term nature of this partnership gives us the opportunity to deepen our relationship with ASICS and work even more closely to ensure our players and fans benefit from cutting-edge performance,” Donaghy said.
“Our recent collaboration on the Black Jersey, to spark important conversations around mental health, is a great example of what we can achieve together — and it stands as one of the most powerful and best-received jerseys in Club history.”
ASICS Oceania Managing Director Mark Brunton described the Broncos as one of the nation’s most loved NRL clubs and expressed pride in continuing the partnership.
“We’re excited to be able to continue to support their NRL and NRLW teams to perform at their best from training through to game day by providing sportswear that meets their high-performance requirements,” he said.
